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Formnext 2020 still going ahead

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Author: Editorial Office

Formnext 2020 still going ahead

“We remain convinced of the unique value and advantages of a physical exhibition,” explains Sascha F. Wenzler, Vice President of Formnext, Mesago Messe Frankfurt GmbH. “And although digital interaction will never be able to replace face-to-face contact, it does offer more scope than previously thought possible only a few weeks ago.” For this reason, Formnext intends to take a closer look at digital options: For instance, exhibitors will also be given the opportunity to present products and solutions digitally to the international trade audience. Concepts and platforms are currently being developed for this purpose with further details from Mesago Messe Frankfurt GmbH to follow in the coming weeks.
The rulings of the Federal Government and the Federal States of Germany, dated 6 May 2020, stating that trade shows are no longer considered to fall under the category of major events that pose a particular health risk, also give cause for optimism for November. “This is great news not only for the trade show industry, but for the entire economy,” says Wenzler. “Trade shows are an important driver of innovation and value creation in industry, especially after months of economic standstill in many industries and sectors.”

Concepts for health protection

The health of exhibitors, visitors and employees naturally remains a top priority. Together with Messe Frankfurt, therefore, concepts are currently being developed to ensure the highest standards of health protection. These include, for example, reducing visitor density, guaranteeing high hygiene standards and introducing contact tracing. These concepts are currently being coordinated with the responsible authorities and will be duly implemented in due course.
In addition to health protection, Formnext 2020 is being designed in consideration of a number of other important factors, such as the wider economic environment, the economic situation in the AM sector, and developments in the European and global travel industry. “Ultimately, even in these challenging times, we want to organise a trade show that is as responsive as possible to the current situation and the needs of participants and the market,” explains Wenzler.
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